Interstate Bus Lines (IBL) decided in 2023 to look into additional revenue streams by selling ad space on the rear of its vehicles. To help them envision the notion, they commissioned a set of mockups that showed how ads might appear.
The mockups were rigorously developed in Photoshop, with extra care taken to ensure a natural and realistic appearance. This required taking out the back of the bus from the design, allowing the advertisements to mix smoothly with the vehicle’s surface. Stock photographs were utilized to depict future advertising, displaying a diverse range of business adverts to demonstrate the ad space’s adaptability and appeal.
These mockups have been crucial in helping IBL convey advertising options to potential customers, providing them with a clear and convincing sample of how their ads might appear in a real-world situation.
