Dynamic Products, a part of the Dynamic Asset Group, wanted a set of three logos that would fit in with the group’s overall look but also make them stand out with their own unique look. The company is all about making new goods, so the design had to show that it was forward-thinking and focused on the products.
Green was picked as the color to represent Dynamic Products. Each of the logos in this division had to have a similar look while also having unique visual elements that were linked to their own product lines.
The task was to come up with three unique logos that could work on their own and as part of the Dynamic Asset Group brand as a whole. To stay true to the company’s brand rules, I based all of my designs on the predefined green color palette.
Typography was a big part of making sure that everything was the same. The Futura LT and Han Solo Regular fonts were used for everything, giving each design a strong and modern look. I worked closely with the client to make sure that each product logo stuck out while still fitting in with the rest of the Dynamic Products brand.
The end logos for Dynamic Products were simple, up-to-date, and easy to spot. Each logo stayed unique while still helping to create a consistent company presence. The green color scheme helped the section stay focused on growth and new ideas, making sure that the brand would connect with its target audience on all platforms.
