Core component of the Dynamic Asset Group, Dynamic Services concentrates on three main areas: Dynamic IT Processes, Dynamic Personal Client Services, and Dynamic Transit. Every subsection required a visual identity that complemented its dynamic and service-oriented character while yet complementing the general Dynamic Asset Group design.
Creating logos for these services fell to BRU Graphic Design, who guaranteed brand consistency and uniqueness. Blue was selected to stand for Dynamic Services, thereby reflecting professionalism, dependability, and trust. The idea was to create a unified collection of logos that complemented the main brand yet were distinctive enough to capture every service.
The designs were simple and modern, and typeface was mostly responsible for preserving uniformity among all three divisions. We made sure the logos felt cohesive using Futura LT and Han Solo Regular fonts, so letting every service convey its unique character.
The outcome is… Three logos that fit the brand of the Dynamic Asset Group yet visually distinguished enough to represent their own service domains. With every design resonating with their intended audience on all media, the blue palette strengthened the division’s dedication to quality and consistent services.
