Part of the bigger Dynamic Asset Group, Dynamic Support needed a unique visual identity for its main branch, Dynamic Innovative Products. This separation demanded a logo that reflected its forward-looking attitude toward consumer solutions and product innovation.
Designing this logo presented a challenge for BRU Graphic Design, which chose red to stand for Dynamic Support, therefore signifying passion, creativity, and a quest of greatness. The challenge was designing a strong, single logo that complemented the Dynamic Asset Group’s larger corporate identity while nevertheless reflecting the dynamic character of the product line.
Once more, typeography was crucial in guaranteeing uniformity; Futura LT and Han Solo Regular typefaces gave the design a sleek, modern vibe. The logo had to be striking on print as well as digital media.
Designed by BRU Graphic Design, the Dynamic Innovative Products logo ultimately effectively communicated the division’s emphasis on customer-driven solutions and modern technology. The red color scheme injected vitality and brightness, so distinguishing the brand as a symbol of innovation and advancement inside the Dynamic Asset Group.
