When Interstate Bus Lines (IBL) was in the process of switching to a new bottled water provider in February 2023, they approached Pieter with the request to design a new water label for their company. The objective was to design a label that was both contemporary and appealing, one that would stand out and accurately reflect the quality of their business.
Through the use of CorelDRAW, I was able to develop many configurations of the label, each of which featured sophisticated water droplet designs. To capture the sense of freshness and purity, these designs were created following IBL’s goal to achieve perfection.
IBL was supplied with a variety of possibilities by the final designs, which ensured that the new labels would have a powerful visual effect and improve their brand image.
