Poster Design – IBL Spring Race 2024
BRU Graphic Design was asked to make the yearly Spring Run poster design by Interstate Bus Lines. The client needed a dynamic design that would get the word out about the race while still staying true to their company’s name.
- The design has a clean, modern split layout that mixes important details with eye-catching images.
- A clear vertical line separates text and images.
- Different race lengths (21.1KM, 10KM, 5KM, etc.) are clearly marked out with different types of text.
- IBL’s signature color scheme is orange and navy blue.
- Images of athletic shoes to emphasize how exciting the event was
High contrast for important information like when things start and when to sign up.
- Technical Things to Think About:
- Made sure that all the words could be read at different sizes
- Made a layout that was responsive and could be used in a number of forms
- Built-in QR code for easy access to online registration
- Branding was kept the same on all marketing materials.
A main promotional poster, detailed information sheets, and a registration form were the end deliverables. They all worked together to give the event a professional look.
